My Digital Diary

October 24, 2007

Our Health conscious India (Beer Vs Country/IMFL liquor)

Filed under: India, IT Professionals, jokes, my views — Tags: , , — nitin @ 5:13 pm

 One joke…to start with..

Some usual phrases/dialogues which people mutter after they get drunk..

Are tuje to chad gayi..(you got high 2day)
“agar chadani nahi hoti to peeta he kyo?”

Aaj gaddi/bike main chalaunga..(2day i will ride the car/bike)
“tremendous confidence”

Tu mera sabse accha dost hain…(you are my best friend)
“Right time to show friendship”

Main kisi se nahi darta..(i dont fear anyone)
“Bold and Beautiful”

Aaj tuje meri baat sunni he padegi..(I will have the final word)
“Autocracy starts…”

coming back..i wanna share my thinking of how people,youngsters switch from Beers to Hard liquor.
An excise department circular of April 13 says that “the duty on mild beer has been increased to Rs 15 per bulk litre or 100 per cent of the manufacturing cost, whichever is higher. Previously, it was Rs 12 per bulk litre or 75 per cent of the manufacturing cost.

The Beer consumption in Maharashtra is about 160 lakh (12-bottle) cases with Mumbai accounting for 40 per cent of beer sales in the State.

As you may be knowing ,people drink to get High..It usually starts with a beer for a college going youth/Men. Initially 1 Bottle/Glass is enough to get him High..slowly his capacity increases.Now he needs 2 bottles and then finally he won’t budge even after having 2 bottles of beer.

Then his clever mind thinks, why am i wasting 300 rupees on 2 beer bottles which don’t give me the kick.Instead i will go for a hard liquor which can easily charge me up in just 2 pegs.Well a very practical solution for keeping the expenses short..considering Hard liquor is cheaply priced  than a Beer.So such tendency starts the journey of switching from  Beer to Country/IMFL liquor(Indian Manufactured Foreign Liquor).

Wat’s the government role in this whole transition of a Beer drinker to a Hard Drinker?

You may think, its a personal decision of the subject,but bro…all decisions are based on some enivironment/ surroundings..and government has the charge of this decision making factors and surroundings.

As per the  statistics ,Govn thinks beer is still the choice of the riches and the affluents..and therefore they are exhorbitantly charged.Youths,IT public, knowing the ill effects of hard drinks still prefer Beers paying heavily.

Why are they pricing Beer so heavily even if their alcohol contents are marginal ? A hard drink instead has 80 % more alcohol.So health wise drinking beer is less harmful compared to Hard Drinks.

In western nations people prefer mild and soft beers,Lagers and therefore its cheap out there.Suppose the govn makes Liquor highly priced and beer cheap..then ppl will find beer more viable as a drinking option concerning health hazards of hard drinks.

Interestingly, Indian’s preferred strong beer, unlike their counterparts elsewhere, and it accounted for more than 70 per cent of the total volume in the country.Which means this 70 percent ppl will soon opt for hard drinks in the near future,as they are cheap and effective.So clearly ..its the government policy which is driving this stream by pricing such products just to make profits and keeping the health concerns of the state at stake.
I may not be updated but some states have taken this problem in to consideration and wine rates has been slashed.

So why not price Hard Liquor heavily and subsidise Beers.?

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  1. Beer industry is huge in the US. It’s quite cheap too. We get 6 bottles (12 oz. each) for about $5 (any decent brand like Budweiser). Anheuser Busch also has plans of introducing Budweiser and its other beer brands in India because the beer market is pretty untapped, except for King Fisher, I think.

    I agree that beer is a better choice when it comes to drinking regularly. The Govt. should take measures to promote it and make it cheaper.

    Comment by ruhi — October 24, 2007 @ 9:46 pm

  2. Okay, hugely serious a post for me, but all I can say is this.
    I prefer wine. Beer’s only during football season. 🙂

    Comment by rads — October 25, 2007 @ 2:03 am

  3. Not my topic.. 😉

    Comment by Ramya — October 25, 2007 @ 4:51 am

  4. Excise duty on alcohol fills the coffers of the state(and pockets of politicians too) so our Netas will never go for subsidization of liquor.

    Comment by xntricpundits — October 25, 2007 @ 4:54 am

  5. Haven’t you seen the Haywards ad Nitin? Strong men prefer strong drinks:))

    Comment by pr3rna — October 25, 2007 @ 11:30 am

  6. @ruhi… Beer market is getting good as time passing by…well noble thoughts u gave in the end..

    Wine huh….grt!! wine is bit costly to my pocket..isliye beer se kam chal jata hain… 🙂


    Madam…kaha se din nikla jo aap hamare blog padhare? well tell me u r topic of interest..i will post on that… 🙂

    you are 100% correct..All our politicans wants is Money ,Money and more Money…

    lol… If i go with that Haywards ad..then after opening the beerbottle cap ,a girl in short skirt should drop from the roof…how abt that? hahhaa… 🙂

    Comment by nitin — October 27, 2007 @ 12:51 pm

  7. Nitin: Move to Belgium. Beer/ Wine/ Water – 60 bef at the local Pizza Hut or even a fancy restaurant. Am sure the euros nor people’s tastes have changed much since the 90’s 😉

    Comment by rads — October 27, 2007 @ 4:14 pm

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